MUSIC LANINGHAM: This is the developerWorks podcast. I’m Scott Laningham. developerWorks recently published the results ofa Tech Trends survey by IBM drawing on the input of the developerWorks communityof IT professionals, business partners, studentsand university faculty. The survey focuses on trends in the areaof business analytics, cloud computing, mobile computing and social business.
Today we talk about the business analyticsresults of the Tech Trends survey, and we’re joined by David Douglas, who isuniversity professor of information systems in the Sam M. Walton College ofBusiness at the University of Arkansas. Also Manish Agrawal, who is associateprofessor of information systems in the College of Business at the University of South Florida. Welcome to you both. So grateful to have you here today. DOUGLAS: Thank you so much.
Glad to be here. AGRAWAL: Great to be here, Scott. LANINGHAM: Now, before we drill down intothe very interesting results of this survey, I’d love to just get thoughts from bothof you about, in an overarching sense, about the state of business analyticsat this point in time where we’re at. I mean, are we on a rapid ascensioncurve in terms of technological change? What exactly is going on right now? And Manish, let’s start with you.
AGRAWAL: Yes. What is going on with business analytics isthat companies have invested considerable sums of money over the last decade or two indigitizing all their data, getting inputs and investing in hardware and software, andprofessional skills within their organization. So now there’s all this data and there’s allthis processing power within organizations, and now this analytics component hasthe promise of huge return on investment with relatively little additionaltechnical investment. And so that is what is driving the change.
We now have faster processors, so we have ondesktops the power that was once on mainframes. We have simple tools like Excel, etcetera, are extremely powerful now. So that is what is driving muchof this trend, in my opinion. LANINGHAM: Okay. Douglas? DOUGLAS: To add to that a little bit, thegrowth of data, IDC projecting growth of data at 60 percent annually since 2007. So what you’re seeing is atremendous increase in data,
and the tools to analyze the dataare getting better and easier to use. So the analytics is actually beingutilized whereas in the past it was mostly for strategic decisionmaking, it’s now becomingmore and more support for operational decisions. LANINGHAM: Well, that helps kind ofset the stage for the times that we’re in around this kind of technologyand methodology. And clearly there’s so much going on that isdriving change that I think that is why it was such an interesting time to do this survey. So let’s talk for a minute aboutsome of the results of the survey,